{"id":6279,"date":"2025-08-25T14:56:20","date_gmt":"2025-08-25T14:56:20","guid":{"rendered":"https:\/\/verben.com\/?page_id=6279"},"modified":"2025-08-25T17:45:35","modified_gmt":"2025-08-25T17:45:35","slug":"gaming","status":"publish","type":"page","link":"https:\/\/verben.com\/es\/gaming\/","title":{"rendered":"Gaming"},"content":{"rendered":"
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\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tGaming\t\n\t\t\t\t\t\n\t\t\t<\/h3>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En Verben llevamos la publicidad al siguiente nivel dentro del ecosistema gamer.
Combinamos formatos innovadores, audiencias exclusivas y tecnolog\u00eda AdTech para conectar a tu marca con millones de jugadores en Latinoam\u00e9rica y el mundo.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mercado Gamer en LATAM<\/span><\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t <\/div>\r\n <\/div>\r\n \t\t\t<\/div>\n\t\t<\/section>\n\t\t

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\r\n\t\t\t Gaming is Mainstream\t\t <\/div>\r\n\t\t
\r\n\t\t \tM\u00e1s del 65% de la poblaci\u00f3n hispanohablante juega videojuegos.\t\t <\/div>\r\n\t \t<\/div>\r\n\t <\/div>\r\n\t \t
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\r\n\t\t\t El Gaming M\u00f3vil Lidera\t\t <\/div>\r\n\t\t
\r\n\t\t \tRepresenta +67% de los ingresos y alcanzar\u00e1 USD 3.23 mil millones en 2025.\t\t <\/div>\r\n\t \t<\/div>\r\n\t <\/div>\r\n\t \t
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\r\n\t\t\t Tiempo = Atenci\u00f3n = Oportunidad\t\t <\/div>\r\n\t\t
\r\n\t\t \tLos gamers pasan en promedio 20 horas semanales en consolas\/PC y entre 2 y 4 horas diarias en m\u00f3viles.\t\t <\/div>\r\n\t \t<\/div>\r\n\t <\/div>\r\n\t \t<\/div>\r\n <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t <\/div>\r\n <\/div>\r\n
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\ud83e\udc82<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Formatos Publicitarios<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t <\/div>\r\n <\/div>\r\n \t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\r\n\t\t\t Rewarded Video\t\t <\/div>\r\n\t\t
\r\n\t\t \tVideos con recompensa. Engagement voluntario, alta finalizaci\u00f3n.\t\t <\/div>\r\n\t \t<\/div>\r\n\t <\/div>\r\n\t \t
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\r\n\t\t\t Playable Ads\t\t <\/div>\r\n\t\t
\r\n\t\t \tAnuncios interactivos sin instalaci\u00f3n.\t\t <\/div>\r\n\t \t<\/div>\r\n\t <\/div>\r\n\t \t
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\r\n\t\t\t Banners & Native Display\t\t <\/div>\r\n\t\t
\r\n\t\t \tPresencia constante sin ser intrusiva.\t\t <\/div>\r\n\t \t<\/div>\r\n\t <\/div>\r\n\t \t
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\r\n\t\t\t Integrated In-Game Ads\t\t <\/div>\r\n\t\t
\r\n\t\t \tMensajes naturales y no invasivos dentro del gameplay.\t\t <\/div>\r\n\t \t<\/div>\r\n\t <\/div>\r\n\t \t<\/div>\r\n <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t <\/div>\r\n <\/div>\r\n \t\t\t<\/div>\n\t\t<\/section>\n\t\t
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\ud83e\udc82<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Audiencias Gamer<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t <\/div>\r\n <\/div>\r\n \t\t\t<\/div>\n\t\t<\/section>\n\t\t

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\r\n\t\t\t Gen Z & Millennials\t\t <\/div>\r\n\t\t
\r\n\t\t \t+60% prefieren CTV, pero su primer contacto suele ser mobile gaming.\t\t <\/div>\r\n\t \t<\/div>\r\n\t <\/div>\r\n\t \t
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\r\n\t\t\t Madres Gamers\t\t <\/div>\r\n\t\t
\r\n\t\t \tEl 77% decide compras del hogar.\t\t <\/div>\r\n\t \t<\/div>\r\n\t <\/div>\r\n\t \t
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\r\n\t\t\t Segmentaciones Avanzadas\t\t <\/div>\r\n\t\t
\r\n\t\t \tG\u00e9nero de juego (FPS, deportes, RPG, etc.), comportamiento de compra (DLC, free-to-play, preventa) y tipo de dispositivo.\t\t <\/div>\r\n\t \t<\/div>\r\n\t <\/div>\r\n\t \t<\/div>\r\n <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t <\/div>\r\n <\/div>\r\n
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\ud83e\udc82<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Plataformas & Partners<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t <\/div>\r\n <\/div>\r\n \t\t\t<\/div>\n\t\t<\/section>\n\t\t

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\r\n\t \t\t<\/span>\r\n\t \t\t>\t \t<\/div>\r\n\t \t
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\r\n\t\t\t PlayStation Store (PS4\/PS5)\t\t <\/div>\r\n\t\t
\r\n\t\t \tFormatos premium como Grid Hero, Carrousels y Must See.\t\t <\/div>\r\n\t \t<\/div>\r\n\t <\/div>\r\n\t \t
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\r\n\t\t\t Anzu & Native Partners\t\t <\/div>\r\n\t\t
\r\n\t\t \tPublicidad no intrusiva dentro de videojuegos.\t\t <\/div>\r\n\t \t<\/div>\r\n\t <\/div>\r\n\t \t
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\r\n\t\t\t Apps & Mobile Gaming\t\t <\/div>\r\n\t\t
\r\n\t\t \tCobertura masiva con +180M usuarios \u00fanicos mensuales en la regi\u00f3n.\t\t <\/div>\r\n\t \t<\/div>\r\n\t <\/div>\r\n\t \t<\/div>\r\n <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t <\/div>\r\n <\/div>\r\n \t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\ud83e\udc82<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Beneficios para tu Marca<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\r\n\t\t\t Safe & Trusted Spaces\t\t <\/div>\r\n\t\t
\r\n\t\t \tBrand Safety garantizado en entornos controlados.\t\t <\/div>\r\n\t \t<\/div>\r\n\t <\/div>\r\n\t \t
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\r\n\t\t\t Massive Reach, Lasting Impact\t\t <\/div>\r\n\t\t
\r\n\t\t \tAlto alcance y recordaci\u00f3n gracias a formatos voluntarios e integrados.\t\t <\/div>\r\n\t \t<\/div>\r\n\t <\/div>\r\n\t \t
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\r\n\t\t\t Affinity Through Play\t\t <\/div>\r\n\t\t
\r\n\t\t \tAfinidad real con gamers mediante experiencias que mejoran el juego.\t\t <\/div>\r\n\t \t<\/div>\r\n\t <\/div>\r\n\t \t
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\r\n\t\t\t Medici\u00f3n integral\t\t <\/div>\r\n\t\t
\r\n\t\t \tAwareness, brand lift y conversiones comprobadas\t\t <\/div>\r\n\t \t<\/div>\r\n\t <\/div>\r\n\t \t<\/div>\r\n <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t <\/div>\r\n <\/div>\r\n
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En resumen: el Gaming es hoy el canal m\u00e1s masivo y accesible<\/strong> para conectar con nuevas generaciones y consumidores digitales. En Verben, lo convertimos en oportunidades de negocio reales.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t <\/div>\r\n <\/div>\r\n \t\t\t<\/div>\n\t\t<\/section>\n\t\t <\/div>\r\n <\/div>\r\n \t\t\t<\/div>\n\t\t<\/section>\n\t\t <\/div>\r\n <\/div>\r\n \t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Our Service Gaming At Verben, we take advertising to the next level inside the gaming ecosystem.We combine innovative formats, exclusive audiences, and AdTech solutions to connect your brand with millions of gamers across Latin America and worldwide. \ud83e\udc82 Gaming Market in LATAM > Gaming is Mainstream Over 65% of the Spanish-speaking population plays video games. […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"class_list":["post-6279","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/verben.com\/es\/wp-json\/wp\/v2\/pages\/6279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verben.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/verben.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/verben.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verben.com\/es\/wp-json\/wp\/v2\/comments?post=6279"}],"version-history":[{"count":16,"href":"https:\/\/verben.com\/es\/wp-json\/wp\/v2\/pages\/6279\/revisions"}],"predecessor-version":[{"id":6309,"href":"https:\/\/verben.com\/es\/wp-json\/wp\/v2\/pages\/6279\/revisions\/6309"}],"wp:attachment":[{"href":"https:\/\/verben.com\/es\/wp-json\/wp\/v2\/media?parent=6279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}