Gaming

Our Service

At Verben, we take advertising to the next level inside the gaming ecosystem.
We combine innovative formats, exclusive audiences, and AdTech solutions to connect your brand with millions of gamers across Latin America and worldwide.

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Gaming Market in LATAM

Gaming is Mainstream

Over 65% of the Spanish-speaking population plays video games.

Mobile Rules the Game

Mobile gaming leads: over 67% of revenues, projected to hit USD 3.23 billion in 2025.

Time = Attention = Opportunity

Gamers spend an average of 20 hours per week on consoles/PC and 2–4 hours daily on mobile.

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Advertising Formats

Rewarded Video

Opt-in ads with rewards. High completion and engagement.

Playable Ads

Interactive ads without installation.

Banners & Native Display

Always-on visibility, non-intrusive.

Integrated In-Game Ads

Seamless, natural brand placements inside gameplay.

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Gamer Audiences

Gen Z & Millennials

+60% prefer CTV, but mobile gaming is often the first touchpoint.

Gamer moms

77% make household purchase decisions.

Advanced targeting

game genres (FPS, Sports, RPG, etc.), purchase behavior (DLC, F2P, pre-order), and device usage.

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Platforms & Partners

PlayStation Store (PS4/PS5)

Premium placements such as Grid Hero, Carousels, Must See.

Anzu & Native Partners

Non-intrusive in-game integrations.

Apps & Mobile Gaming

Massive coverage with +180M unique monthly users in the region.

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Brand Benefits

Safe & Trusted Spaces

Guaranteed Brand Safety in controlled environments.

Massive Reach, Lasting Impact

High reach & recall with opt-in and immersive formats.

Affinity Through Play

True gamer affinity by enhancing the play experience.

Results You Can Measure

Comprehensive measurement. Awareness, brand lift, and proven conversions

In short: Gaming is today’s most massive and accessible channel to connect with new generations and digital consumers. At Verben, we turn it into real business opportunities.